Typography is the strategic way of arranging text or characters to make them understandable and visually appealing. Every web and graphic designer should excel in typography as it is central to print and digital. However, most graphic designers adopt free font generators to improve the typography in their graphic design effectively. 

Are you a graphic designer and want to know more about the role of typography? Then, you need to check out the vast set of tools provided by Boostability. It helps you hone your typography and boost the site for which you work. In this article, you can especially learn how to incorporate typography effectively in your graphic design. 

Importance of Typography in Graphic Design 

Converting a standard text into a design is not an easy task that can be just copied and pasted. It involves some curves that need to be strategic and have visual aesthetics. Whether you are working on a landing page, cover page, or brand logo, it is essential to spend quality time and effort getting the expected outcome. 

To Deliver Message Rightly

As you know, graphic design is all about visual communication. So what can you do with typography, then? Typography plays the part of delivering the message of a design in a precise and legible way. For instance, the typography should be placed enough to get noticed quickly if you take a design based on an image. 

Or else, if you take a text-based design, the typography should be arranged in a way that calls attention to important texts. Either way, it must be harmonious to deliver the message easily and quickly. 

To Create a Hierarchy

One of the important things about typography is that it helps to create a visual hierarchy. Therefore, sizing each element in a design first draws attention to important elements(such as headlines). You can witness this in text-heavy graphics, newspapers, brochures, and headlines, as it attract more eyes because of their larger fonts. Besides, to make it more appealing, you can avail of the best font generator to create unique fonts for your designs effortlessly. 

To Build Recognition for the Brand

The primary purpose of Graphic designing typography is to create and develop brand recognition. Mostly you can see this when it comes to logo designing. However, establishing brand recognition requires a unique attachment and emotion between the brand and the consumer. In addition to that, your URL speaks volumes. Use a URL Shortener Free Online to create a desirable one.

To Show Up Personality

Some typefaces in the display category greatly add a personal touch to the graphic design. Using typography can identify whether the brand is useful, reliable, edgy, refined, functional, and so on. Thus, it is necessary to know about the traits of a brand in order to use typography to convey the right personality. 

To Create an Impact

Since typography creates a strong visual impact on the audience, you can use this in designing creative graphic typography to make your best first impression. In addition, you can use this as a support to make your design communicate its purpose effectively to the audience. 

To Enhance the Mood and Tone

Graphic designing typography can effectively convey and light up the design piece’s mood and tone. It builds the brand’s values and brings out its effectiveness to the audience. For example, if a brand values minimalism, the design can convey it through a modern sans-serif font. Thus, the font explicitly shares the values of the brand. 

To Drive Attention

Obviously, typography is an easy approach to making a text or message stand out from the rest. Besides, it is also an essential factor in graphic design that draws attention to highlights. This can be done by increasing the font size, shifting to vibrant colors, and changing the typefaces. 

To Create Consistency

If truth to be told, typography actively helps in creating harmony and consistency in graphic design. For example, if you take a website design, visual consistency is the key factor that makes a professional and elegant look to a site. Thus, harmony in graphic designing typography defines a design’s visual balance and continuity, respectively.

The Closing Line

To make it short, typography is an art form and a potential skill that requires continuous practice. However, it has the potential to make and break any website. So when used correctly aligned with the other web design principles like layout, typography, and hierarchy, you can come out with a compelling graphic design. Make it unique and outstanding!